The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
Customer experience in a pandemic
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
Before the pandemic began, Kantar data shows that beauty and personal care sales were growing at a rate of 6.8%, which was more than twice the growth of total FMCG.
Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel.
The impact on ecommerce
Abigail Comber, the outgoing CMO of Debenhams, spoke today at the Festival of Marketing about how Debenhams approached such a challenging period, and the lessons that marketers can learn about coping with change.
The events of 2020 have fundamentally changed the course of ecommerce. So, what can marketers and brands expect over the coming 12 months? Our own Richard Robinson, Managing Director of Xeim Engage, asked the following panel of experts at eCommerce Expo 2021 for their opinions: Cassandra Stevens – Global Commerce Lead at Publicis Commerce Simon […]
Mark Wright began his retail career in store management before moving into ecommerce as Head of Trading at Marks & Spencer. After a stint at Jack Wills, he is now Global Ops Director at Fat Face, a role which his colleagues jokingly inform him can be abbreviated to retail GOD. Wright was recorded in conversation […]
Mike Austin, CEO at Fresh Relevance, explains why AI, automation and direct-to-consumer strategies will be the trends that outlast the pandemic.
It might be a new year, but the ongoing Covid-19 pandemic means that there are further challenges for the retail industry to come in 2021.
Emily Shirley, GM at Vistaprint UK and Ireland, talks about how Vistaprint was able to get a brand new masks offering online in just two weeks, and what the company learned from moving fast and breaking its internal ‘rules’.
Social media in the coronavirus crisis
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals.
During Day One of the Festival of Marketing 2020, Ella and Matthew Mills, founder and CEO, respectively, of Deliciously Ella, spoke about how the brand has dealt with the uncertainty of the coronavirus pandemic by rediscovering its start-up roots.
In the face of persistent uncertainty, and with demand for digital services and experiences at an all-time high, customer service has become even more crucial for businesses. This has accelerated a number of trends taking place across sectors, from automation to social messaging, AI-powered technology to bespoke digital customer service.
Search marketing and coronavirus
At the beginning of 2020, no business could have been prepared for the challenges and uncertainty that the coronavirus pandemic has brought. The idea of closing down your business for a few days would have been unfathomable to most, never mind for several months at a time. Fast forward to June 2021 and that is […]
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Hannah Mitchell, organic strategy director at Croud, looks at search trends during lockdown and offers some advice for marketers who are setting content strategy in the run up to some kind of return to normality.
Content marketing and coronavirus
What are the content marketing trends that will dominate the second half of 2020? Lizzy Hillier looks at five overarching trends for content that have emerged in the midst of the coronavirus crisis.
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper measures to keep consumers safe.
July 23rd, 2020 | 11:00am BST, 6:00pm SGT
Marketers on the new normal
Louise Tullin is the Chief Marketing Officer at Enthuse – a digital platform that provides fundraising, donation, and event management tools to charities. We sat down with Louise to chat about what has changed for Enthuse in the past 18 months, the importance of digital fundraising, and the future of marketing within the third sector. […]
Kimia Meshkinyar is VP of Global Product & Revenue Marketing at Uberall, a global SaaS company that provides ‘Near Me’ marketing solutions for brands and retailers. We find out more about Kimia’s role, discuss the importance of local brand experiences, and how the predicted future of retail will impact marketing.
Today’s ‘Day in the Life’ features Raphael Rodier, who is the Global Chief Revenue Officer at mobile brand advertising company Ogury. We chat with Raphael about his career journey so far, what motivates him most, and how brands can continue to create stand-out experiences in a cookieless world. Please describe your job… what do you […]
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]
Today we’re speaking to the newly-appointed CEO of Hubspot, Yamini Rangan. She discusses her new role, the importance of authentic leadership, and the future of CX. How do you maintain an effective work/life balance? These days, work-life balance may seem like a challenging feat. Work-from-home burnout is a reality, and that’s why it’s so essential […]
Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]
As the Covid-19 pandemic continues into its second year, many businesses are still reeling. From food service and travel to beauty and elective medicine, the novel coronavirus has left few industries unscathed. Even so, the pandemic will eventually ease and as mass vaccinations get underway, there is a light at the end of the tunnel […]
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Covid-19 pandemic will “give rise to the wise consumer” in ecommerce.
At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
Claire Hennah, Global VP of Ecommerce for Unilever, gave a talk at Econsultancy Live today explaining some of the ways the company has reacted to changing consumer trends in 2020.
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
At the beginning of the year, Skift named subscriptions as one of its travel ‘megatrends’ for 2020, suggesting that subscription-based travel will give companies a new and interesting way to “create lasting relationships with consumers” this year.