Artificial Intelligence (AI)

The latest artificial intelligence (AI) best practice, briefings, case studies, statistics, trends, training and more

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AI, Machine Learning and Predictive Analytics Best Practice Guide

‌ Econsultancy’s AI, Machine Learning and Predictive Analytics Best Practice Guide provides marketers with a practical and useful guide that comprehensively covers the key areas involved in the application of AI/ML and predictive analytics – the practice of applying machine learning or statistics to past data to predict the future – to augment marketing practice and enhance customer experience.

Essential reads

Paper cartons with a shopping cart or trolley logo on a laptop keyboard, depicts customers order things from retailer sites via the internet.

How machine learning is transforming retail both online and offline

According to a 2018 study by Juniper Research, spending by retailers on artificial intelligence tools will grow almost fourfold between 2018 and 2022, reaching $7.3 billion per annum – up from an estimated $2 billion in 2018. By 2022, the research found that retailers will be investing in AI tools to improve everything from customer service to sentiment analytics, automated marketing and demand forecasting.

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Six case studies of machine-learning powered email marketing

 ‌ Machine learning has changed the game for email marketers. Once hyped as the ‘next big thing’, it is now being put into practice by a wide range of businesses to improve the effectiveness of email.

Latest Research, Trends and Best Practice

Articles on AI

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

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How digital is changing the pharma & healthcare industry

The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.

Customer journey optimisation and smart martech: Where to start?

Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed […]

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PPC: When automation may not be the best option for retailers

Advertising platforms are offering more automation tools. However, it is important to look at the bigger picture and not always view channels in isolation. There are several key examples when automation may not be the best solution for retailers using paid search.

How SEOs can benefit from using AI and automation

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.

Artificial Intelligence (AI) - Econsultancy's Internet Statistics Database

Find stats on AI and machine learning – explore the ISD

 ‌ You’ll find a wealth of charts and statistics related to AI in the Internet Statistics Database, for you to browse, save and export.

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