a day in the life

wulfric light wilkinson

Wulfric Light-Wilkinson, GM EMEA of Wunderkind, on performance marketing beyond the third-party cookie

Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]

Impero’s Michael Scantlebury on brand fame, hard seltzer and AR portals

Today’s ‘Day in the Life’ features Michael Scantlebury, the Creative Director and Founder of creative agency, Impero. I chat with Michael about advertising for alcohol brands – (a particular area of expertise for Impero) – as well as the value of augmented reality, and why understanding cultural trends is the key to brand longevity. Talk […]

Ed Turner, CIO at Asendia UK, on the future of ecommerce fulfilment

Ed Turner is Chief Information Officer for Asendia UK – a company that offers logistics and fulfilment capabilities. Turner tells us more about his role, and explains his views on the biggest operational challenges for today’s online retailers, the impact of AI, and the future of ecommerce fulfilment. Tell us about your role, and how […]

A day in the life of… Richard Wilson, CEO of Clickon

Today’s ‘Day in the Life’ features Richard Wilson – the CEO of creative production and marketing solutions company, Clickon. Clickon’s core focus is sustainable advertising – the company delivers sustainable creative production for in-house brand studios, agencies, and production companies. Clickon has also made the commitment to become carbon neutral by 2025. I spoke with Richard […]

Adrian Frenzel

A day in the life of… Adrian Frenzel, CEO and Founder of EatFirst

In today’s ‘Day in the Life’, we chat to Adrian Frenzel, the CEO and founder of corporate catering company, EatFirst. Adrian talks about his past experiences as Co-CEO of Hello Fresh USA, how EatFirst has navigated the pandemic, and his predictions for the future of the food delivery market. What was the motivation behind creating […]