Content

The latest content best practice, case studies, trends, training and more. From content strategy and management to user-generated content and video

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Ratings and Reviews Best Practice Guide

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands. It explains how marketers can capitalise on ratings and reviews, including how to unearth insights from customer feedback, diffuse any emerging crises and measure its effectiveness as a channel.

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Online Video Best Practice Guide

This report looks at how brands can identify clear objectives, fine-tune audience profiles and plan their distribution strategies, getting to grips with the numerous different platforms on offer. Some of the key technical aspects needed to commission video and work with specialist partners are also covered.

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Content Strategy Best Practice Guide

A guide providing marketers with the practical guidance they need in all aspects of content strategy, covering the fundamentals of good content strategy, how to develop detailed personas, the importance of linking content strategy back to business strategy and the future of trends in content strategy.

Storytelling for Marketers

Storytelling for Marketers

1. Introduction 1.1 Executive summary This report identifies best practice approaches, techniques, challenges and opportunities around storytelling in the context of marketing. It explores how marketers perceive the importance of storytelling to the practice of marketing and the best practice application of storytelling principles to support marketing objectives and activity. The following topics are covered […]

Internet Statistics Compendium: Content

A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.

B2B Content Marketing Best Practice Guide

This report looks at all stages of the content marketing process which, when executed effectively, can be a powerful engagement tool and convey brand purpose and brand story in a credible and authentic way. The report offers best practice advice from experts in the field.

Content Strategy Webinar

A webinar covering the essentials of content strategy, including a look at the growing role of technology, data and customer experience and how content practice is changing in response to rapidly shifting dynamics, plus a clear, easy to follow best practice framework that marketing teams can adopt.

Digital Shift Q1 2021 Chapter 3 – New formats

 ‌ Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. This chapter looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.

Webinar: Get the key points from Econsultancy's Content Strategy Guide

 ‌ Join Neil Perkin, one of Econsultancy’s most experienced and thought-leading consultants to understand the essentials of content strategy.

Agenda points:

  • Evolving Content Practice: we take a look at the growing role of technology, data and customer experience and how content practice is changing in response to rapidly shifting dynamics
  • Best Practice framework for Content Strategy: setting out a clear, easy to follow best practice model for content strategy that your team can adopt
  • Content Strategy Essentials: considering best practice in persona generation, alignment, using customer journey mapping, content calendars, along with KPIs and measurement
  • The Future of Content Strategy: we look at evolving formats, storytelling, the modularisation of content and personalisation 2.0

Content trends

Latest Articles

Rack of Crocs. Editorial credit: ZikG / Shutterstock.com

Collaboration, customisation and TikTok: examining the success of Crocs

Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]

How RappiPay Mexico is using AI to speak to customers ‘in their own language’

You might have heard of Rappi, a rapidly-growing Colombian on-demand delivery startup and last mile ecommerce platform that has been called the “Latin American super app“. Like many super apps, Rappi has a payments arm: RappiPay, originally launched as a peer-to-peer payments platform and electronic wallet service in 2018 (Portuguese-language source). It has since rolled […]

Content as a service

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What is a headless CMS & how can it help improve mobile page speed?

Considering the primary use case for the mobile web (i.e. people searching on the move) micro-improvements to deliver content quickly and efficiently can make a big difference: according to Google’s own research, 40% of users will leave a website when it takes longer than three seconds to load.  When you’re on Wi-Fi or 4G, it […]

Microlearning courses

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2 Min

Content Calendars

Planning ahead to ensure you have the resources and content available to meet objectives efficiently.

Econsultancy
23 Min
Content strategy and marketing

Content Strategy and Marketing

How to plan, deliver and manage your content across digital channels. Building content marketing into your customer journeys, the distribution channels available, and the importance of brand alignment.

Econsultancy
content strategy training

Fast Track Content Strategy Training Course

The backbone of today’s marketing, getting your content strategy right is crucial. This Content Strategy and Editorial Planning training course will guide you through the key principles of good content marketing and help you turn your ideas into a structured plan.

Content Marketing - Econsultancy's Internet Statistics Database

Discover content marketing statistics with the ISD

Browse, save and export a range of content marketing statistics and charts via the Internet Statistics Database, updated regularly to reflect the latest findings from the UK and around the world.

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