Social

The latest social media best practice, case studies, trends, training and more. From influencer marketing and community management to chatbots and CRM

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ Econsultancy’s Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

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Social Media Platforms Trends Report

‌ A comprehensive summary of the most important trends in social media, including platform innovations and new entrants, of which marketers need to be aware.

Social strategy

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

B2B Social Selling Strategy Best Practice Guide

A report providing a practical guide to creating a social selling strategy. It considers the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter – advising on how brands can best harness the unique potential of each.

webinar

Webinar: Key trends from Econsultancy's Social Best Practice Guides

 ‌ From the rise of social commerce through to the impact of Covid, trade wars and increasing data regulation, this webinar covers some of the key trends and talking points from our latest social media best practice guides.

Three ways influencer marketing is evolving in 2021

Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way.

According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better ROI for brand marketing campaigns compared with traditional advertising.

But as influencer marketing becomes a more integral part of brand marketing strategy – how is it evolving?

Digital Shift Q1 2021 Chapter 4 – Livestreaming

 ‌ Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.

Influencer marketing

youtube beauty influencer

Three ways influencer marketing is evolving in 2021

Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. According to a Takumi study, undertaken in October 2020, 73% of marketers surveyed said they had allocated more resources to the strategy in the past year, with 60% agreeing that influencer marketing provides better […]

influencer

Keys to effective influencer marketing in a pandemic world

The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the hashtag #ad dropped by more than a third this […]

Latest Articles

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What are Facebook’s new smart glasses and the metaverse?

Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]

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How should marketers adapt to new privacy measures such as ATT, and what now for personalisation?

New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient following Apple’s ATT rollout. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising about whether Facebook’s domination of this world will be affected. I spoke […]

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Virtual influencers are helping brands to succeed in China

In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]

Social stories monthly
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The best social stories and campaigns from July 2021

It’s time for another round up of the best social campaigns from the month gone. July brought us the return of Back to School season, and the much-anticipated delayed Tokyo Olympics, the latter dominating this month’s most engaging activations. In particular, TikTok has made every effort to raise enthusiasm for the great sporting event among […]

Social stories monthly

The best social stories and campaigns from June 2021

Summer is well and truly here, and we’re back with another roundup of the best social stories and campaigns from June 2021. Lots has been happening in the last four weeks. This time, we’ll be covering campaigns celebrating Pride Month, the Euros and – of course – the return of Love Island and Wimbledon. For […]

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Sky TV’s Marketing Director on innovating in the SVOD market

Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time.  In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]

Long live organic social media

Christina Ruby, digital marketing consultant at Capgemini Invent, advocates a broader definition of organic social media and a more strategic approach from brands.

Microlearning courses

27 Min
Social media

Social Media

From major trends to key planning considerations, this module provides a great introduction to the social media ecosystem. Plus, targeting options and how to future-scape for social media.

Econsultancy
31 Min
Affiliate and influencer marketing

Affiliate and Influencer Marketing

What is affiliate marketing? What is influencer marketing? In this module you’ll gain an understanding of how they work and how to align this with your customer journey.

Econsultancy

Reports

webinar

Fast Track Paid Social Training Course

With the potential to reach huge audiences through sophisticated targeting, paid social has become a powerful marketing tool. Take a strategic approach to this ever-evolving channel and reap the rewards. This one-day Fast Track Paid Social training course covers the essentials of successful social media advertising. It explores best-practice campaigns, tools and techniques that you’ll be able to apply right away.

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Fast Track Influencer Marketing Training Course

Influencer marketing has had to adapt to an environment that changed radically in 2020. This Influencer Marketing training course will allow you to stay on top of shifts in approach, while understanding the best-practice methods that underpin this relatively new discipline.

Social Media - Econsultancy's Internet Statistics Database

Find the latest social media trends - explore the ISD

The Internet Statistics Database contains thousands of charts and statistics related to social media, for you to browse, save and export.

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