Digital Shift

A quarterly look at the most important developments, trends and innovations in digital that you need to know about

Digital Shift: Q3 2021

The latest report in this series, also available as a presentation and webinar recording, looks at the following:

T-commerce and digital fashion: New opportunities are opening up around so-called ‘T-commerce’, the selling of products around TV content. Shift looks at the latest examples in this space, and what can be learned from the latest innovations in the fashion category, focusing on new routes to market, distributed brands and the rapid growth of the Chinese fashion retailer Shein.

AR, VR and wearables: Technology is also developing apace in AR and VR, creating new possibilities for brands and organisations including the use of holograms, advertising and premium content in VR experiences, the integration of AR capability into social media content and the intersection of wearables and AR.

NFTs: Ethereum-enabled NFTs continue to be an interesting source of new concepts and this update takes a look at a few of the most interesting ones from the last quarter, including the partnership between heritage fashion brand Burberry and the digital game Blankos Block Party.

Digital logistics: Digital technologies are opening up not only new sales channels but, as autonomous delivery robots take to the pavements and self-driving trucks tests take to the Texas highways, new possibilities around logistics which are potentially just as disruptive.

AI and creative: The intersection of these two fields continues to provide plenty of interesting innovations and Digital Shift takes a look at what we can learn from a couple of the most prescient recent examples.

Watch again – 2021

Watch again – 2020

Digital Shift Report: Q3 2020

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q3 2020 Chapter 4: Voice interfaces

Digital Shift Q3 2020 Chapter 4 – Voice Interfaces

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2020 - Report

Digital Shift Report: Q2 2020

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2020 - Chapter 4 The Passion Economy

Digital Shift Q2 2020 Chapter 4 – The Passion Economy

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2020 - Chapter 6 Q&A

Digital Shift Q2 2020 Chapter 6 – Q&A

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q1 2020

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Watch again – 2019

Digital Shift Report: Q4 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q4 2019 – Chapter 2: Amazon

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q3 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q3 2019 – Chapter 6: Q&A

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q2 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2019 – Chapter 3: The D2C Playbook

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2019 – Chapter 6: Q&A

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q1 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Watch again – 2018

Digital Shift Report: Q1 2018

Webinar Recording 1.   Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]

Digital Shift Report: Q2 2018

Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog posts, […]

Digital Shift Report: Q3 2018

 Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, product […]